Daniele Quercia: Happy maps

TED / / 2015. 1. 18. 16:46

Einstein once said, "Logic will get you from A to B. Imagination will take you everywhere."

participants found the happy, the beautiful, the quiet path far more enjoyable than the shortest one, and that just by adding a few minutes to travel time. Participants also love to attach memories to places. Shared memories -- that's where the old BBC building was; and personal memories -- that's where I gave my first kiss. They also recalled how some paths smelled and sounded.

 http://www.ted.com/talks/daniele_quercia_happy_maps

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